After an identity shattering life event (loss of a high paying job that led to anxiety and depression), I've been on a journey of rebuilding my identity and self worth. When I'm connected to the living and beautiful organism that is our natural world, I'm part of something larger and deeper. I feel a sense of place that allows me to understand everything better, especially who I am and why I am a vital part of the universe. I practice mindfulness. I start with admiring the diversity of the beauty that surrounds me, then I go deeper to understand better, and then I connect and find my unique place in the long and unfolding story of how we got here. I often unplug from the wired world and plug into the real world. I wander the real world and look forward to meeting my fellow humans. During my travels, I see much that unite us and very little that divide us. While connected to nature, I experience no time, no anxiety, no regret, just existence and balance and beauty and self love. This has changed my outlook on everything. I look for the beauty in all things and I am overwhelmed by the bounty that is served up every time. When I'm disconnected from our natural world, I feel unbalanced and hunger for reconnection.
We are an evolving and ambitious lifestyle brand created to pay homage to that which makes everything possible: nature. We celebrate the 14 billion year journey of our natural world and each unique connection to it. We celebrate the landscapes that take our breath away, the skies that inspire us to boldly go where no one has gone before, the deep blue seas that invite us to jump in and explore, the flora than heals us and the fauna that supports us, and above all, the interactions with each other that give us our humanity. The brand stands for peace and harmony which can be achieved when every individual realizes they are valid, vital and beautiful, because Nature is Beautiful!
We are a generous brand. At least twelve percent (12%) of net profits from the store and 100% of all donations to the foundation (forthcoming) go to charity! Our main charitable cause is spreading mental illness awareness. Mental illness is more widespread than we would like to believe and the shame of admitting mental illness prevents many from seeking treatment. Help us spread awareness of a disease that should be treated no differently from any other!
